The history of the textile industry in Biella can be traced back to 1245 with the first references to wool workers and a ‘Weavers Guild’ in this Italian town; a rich heritage of artisan weavers, who had acute skills and a passion to innovate with beautiful cloth.
In the 12th century in Biella, few, notable textile entrepreneurs took centre-stage to display their strengths as connoisseurs of cloth, and were well appreciated by the global market. Mr. Guido Coda, a textile designer, was one of them. He had an avid interest in fabric production – the intricacies of weaving to finishing. He worked across some Biella mills learning the fine craftsmanship of producing truly exquisite fabrics.
It was not long before Mr. Coda founded his own mill in the mid-1900s, in Cossato, a small village near Biella. He named the mill MODA BIELLA because of his eternal love for Italian fashion and to pay homage to the city (Biella) who taught him the art of textile design and manufacturing.
At the start, the mill was family-run having few hand-looms. With scaling production and increased demands, MODA BIELLA saw an internal revolution in the mid-90s, with the Rubino family bought complete stake. Heavy investments were made in technology and automation. The production increased 4-fold and the village of Cossato was bustling with increased employment and renewed energy.
Moda Biella was soon synonymous with luxury all over Europe. Over the years, the mill has improved the quality of their cloth, by using the wool from the much sought-after Australian Merino sheep, which produces fine fleeces, outstanding cloths, beautiful finishes and wonderfully soft handles.
MODA BIELLA is the result of centuries of tradition, brought to India with impeccable quality, unmatched finish and truly Italian style. A beautiful fusion of old-value provenance and progressive techniques is what will mark the success of this brand.